CEMEX
Third biggest building materials company in the world. 47000 employess in 50 countries.
They wanted to create a platform for open collaboration. So they created an internal social network.
PROJECT SHIFT
to bring global community closer.
1 year later
Their internal social network has 17000 workers using the platform which has become a new way of exchanging ideas.
IBM and Lotus Connections
Cemex has worked with IBM and their tools to create the platform which makes a big company work like a small one, connecting all the individuals.
GREENWELL COUTURE
Greenwell Couture is a fictitious clothier based in London which has some key elements or ideas.
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Provide their customers with high-end couture, innovative and fashion forward.
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Cultivating authentic connections with individuals, brands.
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Engage from all parts of the world
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Social business.
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Lifestyle.
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Digital presence to make GC global.
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In order to achive this they work with IBM and their tools for companies.
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IBM
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Raise employee productivity 45%
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Speed decision making 53%
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Better customer service 36%
IBM connections to encourage collaboration
IBM work force solutions
New employees
IBM Cognos
Supply chain
IBM digital analytics
Collect customer behavior
IBM security solutions
Analyze and remediate threats
The use of this IBM tools helped Greenwell Couture to become a social business, more personalized, reach a broader audience, always available at the customer's fingertips and on any device. As a social business they succeed at:​
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Empowering people
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Understanding people
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Trusting people
VIDEO CASE QUESTIONS
1. Why might social business be especially useful for global companies?
For global companies, social business is critical to allow people from all parts of the world
to connect and contribute to shared solutions together.
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2. What were some of the benefits that IBM social tools can provide for businesses like the
fictitious Greenwell Couture?
These social business tools strengthen its global
brand and improve collaboration across the firm.
3. What made Cemex a good candidate for a company-wide social network?
It is a big comany with employees working from different countries. This tools help the employees contribute to innovation initiatives.
Social networking allows a big company to feel like a
small company.
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4. What types of things can go wrong when changing the culture of an organization to be
more social and collaborative?
If employees are not well trained to use this social tools or they don't see the value of using them it might be bad for the company.
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These questions were answered based on this video:
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CEMEX
https://www.youtube.com/watch?v=a3WbmUVLO-4
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Link to references about Social Business