Maersk

1. Why is Maersk’s business model “complex”?

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The Maersk´s Business Model is complex because of its nature, it is a large company in the shipping industry, the company moves high volumes of Containers with goods and to operate in this sector many parts are involved. The most difficult thing for Maersk is the containerization. This type of business requires innovation and digital transformation but nowadays it is very difficult due to the diverse of documentation and the laws in each country.

 

2. What role do IoT sensors play in Maersk’s systems?

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Tue company is using sensors on every container to continuously monitor its location, and movement, along with the temperature and humidity of its contents for reefers.

 

3. Why is tracking empty containers so important to efficient operations?

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Becuase it is useful because it helps to know the containers that are ready to be deployed, helping to the efficiency and it can also reduce fuel consumption of its fleet by optimizing voyage routing, optimize the utilization of its containers.

 

4. What is the “data driven culture” that Maersk is trying to strengthen?

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The data driven culture that Maersk is trying to strengthen is using data and analytics to automate and optimize where empty containers go next and relocate their empty containers. Maersk is trying to strengthen a whole automated process and digitizing global assets in fuel economy, voyage optimization, reefer containers and empty container optimization.

 

5. Why does Maersk want to give their customers access to their system?

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Because giving their customers access to their system enable equal to giving them more insights and control over their supply chain while creating new revenue streams. By doing so, a customer had the ability to change setting of the container like air pressure, humidity, temperature, O2 CO2 distribution within the container and this enable the customers to engage with their goods while they are in transit. 

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