Case 11: LifeTime

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1. What platforms does Salesforce Marketing Cloud connect together to form a unified view of a customer?

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It provides a comprehensive customer and collaboration relationship management system, or CRM, service to businesses of all sizes and industries worldwide, and a technology platform for customers and developers to build and run business applications.

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It also automates marketing for e-mail, mobile, social, and online marketing, and allows businesses to use cutting-edge analytics to fine-tune their efforts across all of these platforms.

 

 

 

 

2. How does Salesforce Marketing Cloud change the culture of marketing departments?

 

It allows Marketing departments to change the expectations, to change the culture of the way their teams operate every day,

Helping them to know better the customer, trends, lifestyle and focus the efforts in what is important and interesting to the customer.

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3. What percentage of Life Time Fitness customers open e-mails on smartphones? How much has this figure grown?

 

It is a 70% of customers open the e-mails on smartphones and it has grown around 30 %  in the last years.

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4. What are some of the personalized messages from Life Time to its members shown in the video?

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The content of every communication from lifetime to its members is intended to help customers along their fitness journey.

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All the above can be done thanks to the right understanding of the customer fitness goals that can allow the company to personalized the service and bring them a high-quality service. 

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